Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures. Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider. 1. Set a tiered goal Every successful business plan starts with a set of tiered goals . Set quantifiable annual, quarterly, and monthly progress goals so everyone knows what to aim for. One article per day is the minimum goal you want to meet, in addition to at least three posts on each social media platform. These posts are meant to build on the story of the daily article – think of them as the special features on a Blu-ray disc. When the article is automatically promoted on each social media channel, three posts of conversational subject matter are necessary to keep the […]
Digital Strategy Content Marketing
