Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it.
Digital Strategy Content Marketing
![What Consumers Really Want From Your Video Content [Infographic]](https://www.iammichaeld.com/wp-content/uploads/2017/02/video_consumers_want_compressed.jpeg)