It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, right? We all like to think that the amount of effort we invest in creating a piece of content directly correlates to how deeply it resonates with readers . But, experience has repeatedly shown this is not the case. So, what’s the deciding factor if it’s not effort? Luck? Timing? Skill? Yes, the factors above do play a part. But, more often than not, it comes down to these two elements: If your content doesn’t hook readers in the first few sentences, it doesn’t matter how good the rest of it is, you’ve lost them. If you […]
Digital Strategy Content Marketing
