With content overload at an all time high, competing with heavy-hitting media sites seems impossible. They’ve staked their claim, and all the rest of us can hope for is to pick up the leftovers and eke out a meager living. Nonsense. On August 17th of 2016, Arthur Tubman and the team at Monday Monday Network did the impossible. Within the first 45 days of launch, their site attracted just under 9 million visitors and today their daily average visitor count clocks in over 600k. The question is: How? Answer: By adopting a them-first approach before pushing go on a single piece of monetized content. While much of their approach centered around Facebook, there’s nothing magical about Facebook ads and there are plenty of other creative ways to drive traffic . The lessons from the launch, however, prove that the bedrock principle of all marketing is still true: it’s not about you … it’s about them. Here’s how you can take that advice to heart. Start with what you love. When it comes to social media, brands are notorious for taking one of two misguided paths: “dominating” or “dumping.” With the first, businesses — particularly e-commerce — dominate their feed with heavy-handed promotions, pitches, and products. With the second, social is treated as little more than a repository for that same business’ usual onsite content — i.e., a digital dumping ground. Both approaches, while well-intentioned, amount to a social-media presence that screams, “Me first.” In contrast, consider Monday Monday Network’s approach. Today, the site hosts 24 separate topics — basically channels to which they post roughly 30 articles a day. Each of those topics began its life not as a column or blog, but as an individual Community Page on Facebook. Some communities they took over — like Addicted 2 […]
Digital Strategy Content Marketing
