With so much content being created, published and promoted online every second—as well as consumers becoming increasingly self-directed in their quest for answers —competition to capture your audience’s attention has never been more fierce. As a result, quality and strategic SEO has probably never been more important for helping you be the best answer whenever and wherever your audience is searching. But as seasoned marketers know, SEO has gone through a tremendous evolution since its early days of keyword-focused content. With more than 2 trillion searches happening on Google every year, today’s SEO is about finding the perfect balance between user-centric content and convincing search engine crawlers that your content is supreme. Of course, on the journey to creating the perfect content for both humans and search , you may make some mistakes. But the good news is that may are easily avoidable. Below we dive into some of […]
Digital Strategy Content Marketing
