At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big challenge for many brands out there that try to get some results with their content marketing strategy. But what the specialist didn’t say is what type of video will rise. We can have documentary videos, movie videos, ad videos, presentation videos, review videos or vlogs. Social media cannot be compared to the television or radio. People use social media because they want something different from this platform. They are tired of prepared shows and videos. They are tired of directed shows that they can’t pause whenever they want. The consumer wants to have the power of getting into the conversation and wants to be part of the experience. This is […]