To help you arm your prospects with information they can trust, we’ve put together a step-by-step guide on how to create effective case studies for your business — as well as free case study templates for creating your own. How to Write a Business Case Study: The Ultimate Guide 1) Find the Right Case Study Candidate Writing about your previous projects requires more than picking a client and telling a story. You need permission, quotes, and a plan. To start, here are a few things to look for in potential candidates. Product Knowledge It helps to select a customer who’s well-versed in the logistics of your product or service. That way, he or she can better speak to the value of what you offer in a way that makes sense for future customers. Remarkable Results Clients that have seen the best results are going to make the strongest case […]
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