When email marketing first started becoming popular in the late 1990s, it was possible to get open rates over 80 percent . When AdWords started getting traction, you could buy clicks for high-volume keywords at very low cost. In the early days of content marketing, it was easy to rank in search. As time goes on, you have to deal with more and more competition, which makes it harder to stand out. It’s not as easy to rank or drive leads as it used to be. But, there’s a deeper, more pernicious aspect of aging marketing channels that people rarely talk about: As more and more content gets created, it gets harder to make your company sound different from its competitors. Related: The 3 Types of Marketing Emails That Nobody Has Opened in Years One of the reasons for this is that we tend to look to our competition, […]
Digital Strategy Content Marketing
