You might find it hard to believe, but content doesn’t have to be game-changing to perform well and achieve its objectives. In my experience, a lot of marketers are fixated on creating that “perfect” piece of content. They tell themselves they won’t settle for anything less, but the reality is that what they wind up creating is rarely as revolutionary as they hoped it would be. There are a few reasons why. Perfectionism isn’t healthy It causes stress, which in turn can cause high blood pressure, cardiovascular problems, and increased susceptibility to infection, and much more. If that’s not enough to worry you, consider this: However hard we try – perfection is unattainable . Perfecting your content is unhealthy, and on top of that, you’re setting yourself up for failure. That brings me nicely to this next point. ‘Create the best content ever’ isn’t a tangible goal If you […]
Digital Strategy Content Marketing
