Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rate optimization has increased over the past decade: And there are more and more conversion rate optimization (CRO) agencies popping up every day. A quick search on Google for “conversion rate optimization agency” gave me nearly one million results: This tells me one thing: many companies have lousy conversion rates. According to Econsultancy , “only about 22 percent of businesses are satisfied with their conversion rates.” So, what’s going wrong? The issue with CRO is that there is a plethora of potential problem areas. It’s not always easy to pinpoint precisely where the issue lies. But based on my experience and research, there are 15 primary conversion roadblocks that disrupt the process and turn would-be customers away. If your conversions aren’t where they should be, it’s very possible that at least one of these issues is the culprit. In this post, I describe these problem areas and offer advice on how to fix them. I’ll start with the more technical aspects and work my way down to onsite content and, ultimately, the checkout process itself. 1. Slow load time Before you can ever spark initial interest, you must get visitors to actually browse through your site. If they abandon your site before it loads, you’re guaranteed to have a zero percent conversion rate. Not good. Quite honestly, slow load time is an issue that still plagues many companies today, and that’s because people have little patience. Here’s what I mean. Research has found that “nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.” In the case of website conversions, a lack […]
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