As humans, we like to feel like a community member. We strive to connect with others who share common interests, beliefs, and passions, both in person and online. We engage with the content that aligns with our interests and beliefs, and we ignore the rest. We share or follow what we believe to be valuable and hold meaning. Brands also want to feel like a community member and want to build meaningful connections with their customers. They know that today, consumers choose to purchase from the brands that align with their cultural identity and provide value beyond their purchases. “A strong brand community increases customer loyalty, lowers marketing costs, authenticates brand meanings, and yields an influx of ideas to grow the business.” – Harvard Business Review As explained in an article by 12/ahead, “Having the best or cheapest product on the market is not enough, if you can build […]
Digital Strategy Content Marketing
