There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related to the frequently made-up statistic that a billion percent of new businesses fail. Luckily, we have option two: Find solid frameworks and adapt them to your own unique circumstances. This way has the advantage of not burning through all of your money, leaving you heartbroken and living in a van by the river. On Monday, Brian Clark kicked off the week (He’s still on the blog! We’re very excited!) and walked us through a detailed framework for mapping a customer’s journey experience . That’s everything your customer is thinking, seeing, doing, and feeling as […]
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