Marketing Archives - Page 7 of 13

March 1, 2017March 1, 2017

How and Where to Repost Blog Content Safely

It’s no surprise that after all the time and energy you put into creating a blog post, you want it to generate the reads and engagements you feel it deserves. Researching, developing, and writing blog posts is only the first half of content marketer’s jobs. The other half of the day consists of making sure that all of your hard work creating the post doesn’t go to waste. Promoting your blog posts on the right platforms and through the right channels is vital if you want your content to be read. But promotion is a tricky subject. And most of the time, it includes paid social advertising campaigns that are poorly managed and don’t see strong results. With this as the norm, it’s no surprise that some content marketers have started re-posting their blog content on other domains to maximize its visibility. While this may seem like a good […]

The ‘Less Is More’ Content Strategy

What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives. However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy. You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. Yes, you really can drive more traffic by publishing less content. It is not magic as I will prove below. Brian Dean of Backlinko has executed this content strategy to great effect. Brian has published just 53 posts over the last five years, less than one a month. These posts have driven nearly 4m visitors to his site. The average shares […]

Video Blogging: How to Create Consistent YouTube Content

Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Amy Schmittauer , an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube channel, Savvy Sexy Social . She’s also the author of the brand-new book, Vlog Like a Boss: How to Kill It Online with Video Blogging . Amy explores how video blogging can help your business. You’ll discover what you need to start your own video blog. Video Blogging: How to Create Consistent YouTube Content featuring insights from Amy Schmittauer on the Social Media Marketing Podcast. Share […]

Content Writing Tips: How to Write Copy for Landing Pages

by Jennifer Johnson February 21, 2017 Alexa, Content Marketing, Digital Marketing, SEO To get users to take action on a landing page, you need compelling, action-oriented copy. The following content writing tips will help you create engaging copy that can initiate valuable conversions on website landing pages. Know Exactly Who You’re Talking To All other copywriting tips won’t improve your landing page if you skip this first step. To write compelling copy, you must first know exactly whom you are talking to. Define your target audience’s demographics and characteristics, so you are aware of their habits, what they want and need, and how they speak. Your copy will be much more focused, clear, and direct when you have one target audience in mind, rather than a largely undefined audience. To gain insight into who your current audience is, use Alexa’s Site Overview tool, which is part of Alexa’s Competitive […]

How LinkedIn Uses LinkedIn for Marketing [Infographic]

If you’ve applied for a job within the last several years, you’ve probably used LinkedIn somewhere along the way. Whether you’re updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network — and that number grows every year . For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns. To help folks get a grip on how to effectively use the platform, the folks at LinkedIn published a guide that explores how they use their own marketing tools on the network. They’ve also distilled the results from various sponsored content tests they’ve run into the infographic below. Among their findings about successful advertisements on LinkedIn: […]

Use Design to Elevate Your Content Marketing

< All Articles    You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute , 77% of marketers reported using content marketing for their strategy. 76% planned to increase their content production in 2016. With so much content fighting for the attention of your audience, marketers need more than just good writing to set themselves apart. As you plan your content marketing strategy, consider using design and visual storytelling to differentiate your content from the competition. Why design? Rather than explain why the visual element of content marketing is so important, let’s try the show, don’t tell method with an infographic: We are a visual […]

How to Give Meaning to Your Content

When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention – and turned off devices – to hear what he had to say next. One of the key messages from Michael Jr.’s act is a simple statement: “When you understand your ‘ why ,’ your ‘what’ has more purpose.” By that he means, when you understand why you’re telling a particular story or – even more elemental – why your business exists, then your story or message can be on note. We all need to hear – really hear – this message, but there was something even deeper about Michael Jr.’s connection with the audience – and something I couldn’t put […]

Content Technologies: How to Realize the Promises and Avoid the Pitfalls

Content technologies. Can’t live with ’em; can’t live without ’em. How can marketers take advantage of the promises while avoiding the pitfalls – or at least tip the scales in favor of the promises? We recently put that question to the folks speaking at the Intelligent Content Conference March 28–30 in Las Vegas. One warning came up over and over: Don’t expect technology itself to solve your problems. As Marketoonist Tom Fishburne recently said , “Trying to make an organization ‘customer-centric’ through technology alone is relying on pixie dust.” You’ll find our speakers’ advice grouped under these headings: Don’t fall for the trap of technology as solution Use artificial intelligence to deepen your insights but not to replace them Safeguard the security and privacy of customer data Choose technology that you can use fully Hire people who can make the most of your systems – and the content put […]

3 ‘Spammy’ Website Tricks that Can Double Your Conversions

The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking . As a result, we (ingenious) marketers have devised a plethora of new ways to interrupt, call attention, and generally annoy the S- out of people in order to get them to pay attention to what we’re pitching. Here’s the thing though. Some people might complain. They might not love it. But at the end of the day, they get results. And that’s what we get paid to deliver. So whether we like it or not, here are three ‘spammy’ website tricks that can skyrocket your conversions. Spammy Tactic #1. Countdown Timers There were two groups […]

What Consumers Really Want From Your Video Content [Infographic]

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word "video" is used in subject lines , and 4X as many people would prefer to watch a video about a product than read about it.