Marketing Archives - Page 10 of 13

February 6, 2017

Working on Your Content Marketing Plan? 9 Components to Consider

Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures. Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider. 1. Set a tiered goal Every successful business plan starts with a set of tiered goals . Set quantifiable annual, quarterly, and monthly progress goals so everyone knows what to aim for. One article per day is the minimum goal you want to meet, in addition to at least three posts on each social media platform. These posts are meant to build on the story of the daily article – think of them as the special features on a Blu-ray disc. When the article is automatically promoted on each social media channel, three posts of conversational subject matter are necessary to keep the […]

1 Simple Content Fix: Talk to Your Audience, More News

PHOTO: Freedom II Andres Marketers may plan to focus on quality over quantity when it comes to content this year. Raise your hand if your goal includes creating content that resonates. No sales pitches — just some bleeding edge thought leadership. All fine intentions. But have those same marketers talked to customers to figure out what "value" means to them ? If not, they’re already starting down the wrong path. Read more . Here are some more of our favorites from the past week: A Sample of Our Stories Customer Experience Digital Workplace Information Management Featured Events Featured Research

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Back in October, I wrote a piece on Medium that covered the numbers behind some of today’s top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 billion daily active users on average, but those users come from all over the world — with 85.2% residing outside of the U.S. and Canada. That’s a crazy level of connectivity. As I put together the post, it became obvious just how fast these networks were growing — and I thought a lot about how hard is it to keep up with all of these changes, especially for marketers. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and […]

7 Tips to Take Your Content From “Meh” to Amazing

7 Tips to Take Your Content From _Meh_ to Amazing One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates that changed , rather quickly, the way content is produced. The days of short, shallow content for the sake of building links are gone. But change sometimes comes slowly. If you want to stand out, you have to produce better content. That’s all there is to it. Your customers won’t settle for something boring, shallow, and uninteresting. They have problems, and they want answers to help them address those problems. Follow these 7 tips to take your content from “Meh” to amazing. […]

Why Comedy Central Is Replacing Commercials With Branded Content

Your eyes are glued to the screen as you watch your favorite TV show. The writers are about to reveal a huge secret about your favorite character. Then, just as you’re about to find out the details, commercials come on. You immediately mute the screen and start scrolling through Instagram. Even photos of your friend’s latte are more interesting than a 30-second spot for wrinkle cream. Anyone who watches television knows how frustrating that process can be. For networks and advertisers, the frustration is starting to impact them as well. That’s why Comedy Central has decided enough is enough—it wants to keep viewers hooked, even during its commercial breaks. Now, instead of a series of short spots, the network has started airing a custom two-and-half minute “ linear commercial pod ” once per month. In other words, Comedy Central is experimenting with the televised version of branded content. While […]

Refurbishing Top Content – Whiteboard Friday

You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust. Isn’t there something else you can do with content that’s clearly proven its worth? As it turns out, there is! In today’s Whiteboard Friday, Moz’s resident SEO and Content Architect, Britney Muller, shares three easy steps for identifying, repurposing, and republishing your top content to juice every drop of goodness out of it. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans, welcome to another edition of Whiteboard Friday. I’m Britney Muller, Moz’s SEO and Content Architect, and I’m so excited to talk to you today about refurbishing your top content. Any of you watching likely have top content, either on your site or a client’s site, that […]

65 Million Articles Are Published Each Month – Can Yours Stand Out?

Actually, it’s a lot more than 65 million articles – that’s just the number published on the WordPress platform! There are a lot of blogs out there. So, in a world where everyone wants to start a blog and everyone else is publishing their opinions on Twitter, Facebook and Instagram, how do we make ours stand out? Is it even possible? In today’s post I’m going to look at a few strategies I’ve used over the years to help my blogs and online businesses get noticed and stand out from the crowd. I hope it helps a few people out there who are trying to make a bit of extra income for their families, or create happier careers. Let’s go. But what about all that competition? When you look at the sheer number of blogs and blog posts created each month it can seem a little overwhelming. How on […]

Debunked: What Tech Do You Really Need to Run an Online Business?

online business tech If you want to start a restaurant or a hair salon you’re going to need tens (or hundreds) of thousands of dollars worth of equipment before you can even open your doors. But online businesses aren’t quite the same – especially if you work from home and start small. Sure, there are some larger tech startups that needed millions of dollars of capital before they get up and running, but for most of us the barriers-to-entry are a lot lower. Seeing as I regularly get asked about the technology/equipment that I use to run my blogging company, I thought I’d do a post highlighting what I think are the essentials, and what you can leave behind. Let’s take a look. NOTE: None of the links in this post are affiliate links as I didn’t think it would fit with the “feel” of the subject. Essential tech: […]

Take Complete Charge of Your Content

< All Articles    In 2016, content was in supreme power expected to be delivered in the form of compelling, personalized and interactive stuff that can be rated well and ranked high in all search engines. Overall, the strategy of content marketing saw a significant shift in 2016 compared to a year ago. The year 2017 is predictable. Brands, big or small are slowly preparing themselves to deliver value added real-time contextual content with videos, images, GIFs and infographics. Content creators and marketers get a chance to enrich their customers with a more personalized content, those that can add value to the brands and those that can stand out. The key point here is to keep appearing with different sets of quality content. But, the majority of the marketers are still lacking the confidence to take complete control of their contents. Campaigning such content is no doubt […]

What Would Steve Jobs Do? and 5 Other Stories You Should Read

Here’s what you missed while taking solace in the fact that you aren’t as dumb as these two people … The New Yorker: Doomsday Prep For The Super-Rich Selected by Dillon Baker, tech editor As the Doomsday Clock ticks closest to midnight since 1953 , the elite of American society are preparing their apocalyptic retreats, and no expense is being spared. Fears of AI, technological job displacement, wealth inequality, climate change, and failing institutions have all led to an extravagant prepper movement among tech executives and hedge fund managers. The rub here is that most of these Doomsday preppers have made their massive wealth from the very industries that helped spur the changes they fear, which some of the preppers readily admit. As Evan Osnos writes: “Faced with evidence of frailty in the American project, in the institutions and norms from which they have benefitted, some are permitting themselves […]