Content Archives - Page 7 of 17

March 9, 2017

Six Surefire Marketing Strategies for eCommerce Websites

Look. Marketing is way more difficult than most people realize. But, that doesn’t mean it’s impossible. You’ve got the products. You’ve got the website. You’ve got the payments all set up, and you’ve got everything ready to be packaged and sent out. Now, all you’ve got to do is bring in some website traffic and convert your visitors into paying customers. It won’t happen overnight, and it will be a challenge. But, with some strategies in place, you’ve got a good starting point for successfully marketing your ecommerce website. The following ecommerce marketing techniques are some that really give you the most bang for your buck, and are a great starting point for those who have already spent time building an ecommerce website , have sold some products, and are ready to start bringing in new customers. Strategy One: Guest Post on Quality Sites You may be wondering what […]

The CMS as You Know It Is Already Dead

For the first time since the millennia, both web and enterprise content management systems are setting the same course Over the past year, we’ve witnessed a push to using headless CMSs. While the concept is far from new, the interest reflects a growing recognition that managing content for multiple channels is hard to do well while also managing those disparate channels. Meanwhile, in the enterprise space, there’s growing recognition that the old ECM deployment models have failed and leveraging content services is a better approach for managing enterprise content. For the first time since the turn of the millennia, web and enterprise content systems are setting the same course. The Underlying Problem with CMS What’s driving this two-pronged change is the realization that now more than ever — content matters. Enterprise content management (ECM) emerged as a way of combining the different content applications, including web content management (WCM), […]

16 Time Management Tips for Digital Marketers

The life of a digital marketer is tough. Each day, you face a pile of potential distractions that seem to hit you from all sides: endless social media updates, the launch of the latest and greatest tool, another ultimate guide to becoming an online hero, and more. You know how it is? It’s so easy to feel overwhelmed with everything that’s going on around you. That’s why it’s important to remain disciplined and focus on the things that matter if you’re going to succeed online. In this post, I’m going to share some tips and tools that will help you manage your time and work more efficiently. General Time-Saving Tips 1. Set Time Limits When you allocate a specific amount of time to a specific task, you’ll find that you become more productive. It’s a well-known fact that you can drift and let any given task consume all of […]

The Wise Content Marketer’s Guide to Sensible SEO

Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months that end in R. I have to confess, I’m in the bug-eating camp on this one. Fortunately, although technical SEO is still important for some sites, there’s a crazy-powerful optimization technique that people like me can get really good at. Yes, it’s content. (You already knew that, because you’re smart.) Yes, it has to be good content. And yes, I’m going to talk about what, specifically, “good” means. But first, I’m going to talk about my most important search optimization rule. The great rule of SEO My first […]

5 content strategy considerations for website projects

Planning and producing content for websites is challenging. It has to be useful for the organisation and their customers, written in an authentic voice and tone, and there are often lots of people involved with individual agendas and priorities. Add to this the considerations needed around accessibility, structured content, localisation,personalisation, migration, governance (and many more), and you can easily find yourself spiralling down a rabbit hole of missed deadlines, delayed content and out of control budgets. I’ve painted a bleak picture here but there is hope. Having a content strategy for website projects can ensure a better way of getting content planned, produced and published. We need to put content at the top of the agenda from the get-go and ask questions early on in the project to make sure you don’t get to the stage of building the website and realising there is no content. When content isn’t […]

Here’s What 2016 Taught Us About Content Marketing and SEO

Good, bad or indifferent – 2016 is over. And while 2017 is well underway, I recommend content marketers take one good look back before they go. The past is the past, after all. And there’s plenty of lessons from 2016 that we can apply going forward. 1. We’re getting better at this. Good news first: The big story of content marketing in 2016 is that content marketers were considerably more effective than they were even one year earlier, with 62 percent of B2B content marketers and 63 percent of B2C content marketers report that they were “somewhat more successful” or “much more successful” than they were one year ago. Most content marketers report that they were more successful with their content marketing in 2016 than in prior years. This is clearly great news. It means we can canvas for larger budgets. It also means we can better balance between […]

The Wise Content Marketer’s Guide to Sensible SEO

Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which redirect is the right one to pick in months that end in R. I have to confess, I’m in the bug-eating camp on this one. Fortunately, although technical SEO is still important for some sites, there’s a crazy-powerful optimization technique that people like me can get really good at. Yes, it’s content. (You already knew that, because you’re smart.) Yes, it has to be good content. And yes, I’m going to talk about what, specifically, “good” means. But first, I’m going to talk about my most important search optimization rule. The great rule of SEO My first […]

3 Ways to Re-Use Your Content Magnets to Dominate SERPs

A lead magnet is a piece of content aimed at motivating consumers to take an action. At the top of your conversion channels, lead magnets spur interest and tie a visitor to your brand but don’t necessarily drive a direct sale (e.g., provide contact information, sign up for a newsletter, join a free trial.) Creating a solid lead magnet is hard work: You invest hours of brainstorming and research, creation, and design. The good news is you should be able to further your investment by converting them into attractive assets on third-party sites, which in turn could strengthen your presence on search engine result pages for relevant keywords and queries. Here are three ways to turn your on-site lead magnets into digital assets for third-party sites. 1. Turn a PDF into a flip-book A downloadable e-book is a common and effective lead magnet. People love free e-books. If done […]

10 Impressive Examples of Influencer Marketing Campaigns

You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right? Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers say that determining the success of influencer marketing campaigns will be a top challenge in 2017. So even though the tangible benefits of influencer marketing — follower engagement, driving traffic, and creating more authentic content — seem clear cut, there’s still a lot of progress to be made in making this form of campaign measurable for agencies and marketers. What […]

Google Just Changed The Rules: Here Are 5 Things You Must Do Now

If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google . Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search rankings . You can’t really blame Google either. They are the world’s most popular search engine for many reasons and they intend to stay there. One way of doing so is by providing a better user experience, and many of the changes they make to their search ranking algorithm are aimed at exactly that. One of the latest changes is the introduction of a mobile-first index. How Google’s mobile first index works Google has traditionally prioritized desktop versions of websites over mobile versions when analyzing content for ranking on results […]