It’s tempting to love our blog posts so much that we expect others to find and share them automatically. We produce blog posts and display them for the world to see, without thinking about the content amplification strategy . But how often are those posts seen? Your content is competing for attention with millions of others published every day.
Publishing quality content, even beautiful content, is not enough. You need to have an amplification strategy to ensure your content reaches your audience.
We recently asked Barry Feldman , consultant, copywriter, and author of The Road To Recognition, to deliver a lesson on amplification on a BuzzSumo webinar. Below I’ve set out the amplification strategies he shared, along with a series of questions from the marketers who attended the webinar and answers from Barry and Steve Rayson. Key Takeaways
Content amplification is the process and practice of drawing attention to your […]