Nearly half of B2C businesses have small content marketing teams supporting the organization. Yet, 73% of businesses will produce more original content in the coming year, which means content teams will spend more time keeping the engine running with little time or headspace for innovation. While boosting the size of your team might seem like an obvious solution, it’s expensive. If you really want to improve your team’s ability to produce quality content, you better protect their opportunity for creativity. Here are six ways to help your team create more amazing content and improve your content marketing program in unexpected ways. 1. Aim for more creative, less standardized process Adobe’s State of Create 2016 survey confirms that 73% of workers today feel increasing pressure to be productive versus being creative at work. Of course, there are always deadlines to meet, but if your team members don’t have space to think, experience diversity of thought, or have the ability to engage in new experiences, their creativity will suffer. A recent study showed that unfamiliar experiences can contribute to a 50% increase in creativity. Even small changes in one’s environment can provide a boost including lowering the lights , adding some ambient noise , or even just taking a walk . As the leader, you want your team knowing they have the freedom to do what’s needed to conjure their muse. Remember, your team will follow your lead, so show them how you change your environment to fan your own creativity. 2. Encourage more risk-taking When you’re focused on getting the next piece of content to market by deadline, it’s easy to shy away from trying new things. Untested ideas carry the risk of your team not hitting goals, so it feels safer to go with the tried and trusted. Yet, […]
Digital Strategy Content Marketing
