The term “content marketing” is a wide umbrella. It encompasses a plethora of different strategies and techniques. But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs). This is important because organic traffic is the number one means of generating traffic for many companies. A study from The Bright Edge even “found that organic search drives 51 percent of all visitors to B2B and B2C websites trumping all other non-organic channels.” This means one thing. You need to figure out the relationship between content marketing strategies and keyword rankings. This is instrumental in fine-tuning your content marketing campaign and finding the right areas to focus on. In this post, I analyze data from multiple studies and draw on my own knowledge and experience to give you a clear idea of the content strategies demanding the most attention. So, let’s see which strategies have the biggest impact on keyword rankings. Rich content I won’t waste your time telling you about the importance of creating quality content. You already know that. But I’d like to share with you this statistic from an infographic on Quick Sprout : That’s a lot of links! And I’m sure you know the integral role links play in SEO. This graph from Moz illustrates the importance of links and their influence on Google’s algorithm: Let’s put this information together. When you create rich content, it gets you more links. These links improve your overall SEO, which improves your rankings. So, being diligent about achieving and maintaining rigorous quality standards should be of the utmost concern. Long-form content Here’s the deal with long-form content. It’s hot right now. Scorching hot. I remember a few years ago when your average […]
Digital Strategy Content Marketing
