Content marketing has a problem: the content itself. Creating good content is expensive and time-consuming. It requires skill and subject expertise. It’s generally a pain in the … budget. And bad content? It might be less expensive. And easier to create. But it’ll get you almost no results. Fortunately, there are several ways around this: You can outsource your content creation, either to freelancers or influencers. You can hire an Editor to take your in-house rough drafts and make them better. You can create far less content, and just promote, SEO, and advertise the heck out of it. You can curate some of your content. You can just ignore content marketing entirely, and stick with advertising … at least for as long as that lasts. I don’t recommend that last one. And while the other tactics are good, they aren’t actually the best option. But before I get to […]
Digital Strategy Content Marketing
