The FAQ (Frequently Asked Questions) page started out, like most information on the Internet, with the very best intentions. Its purpose was to provide a list of questions and answers the site authors would anticipate the user would ask often (albeit, the “frequent” part) thus negating the time the users spent either searching the site for an answer, sending a question through the contact form or *gasp* calling the contact number for an answer. But also like other vanguards of the Internet, it has long outlived it’s usefulness and is time to be retired. The FAQ has gone from a convenience tool for customers looking for quick information, and has turned into a dumping ground of information that: Does not fit within the information architecture of the web site, yet is deemed important enough to stay Is cleverly disguised as helpful information to the user but is in reality […]
Digital Strategy Content Marketing
