Planning and producing content for websites is challenging. It has to be useful for the organisation and their customers, written in an authentic voice and tone, and there are often lots of people involved with individual agendas and priorities. Add to this the considerations needed around accessibility, structured content, localisation,personalisation, migration, governance (and many more), and you can easily find yourself spiralling down a rabbit hole of missed deadlines, delayed content and out of control budgets. I’ve painted a bleak picture here but there is hope. Having a content strategy for website projects can ensure a better way of getting content planned, produced and published. We need to put content at the top of the agenda from the get-go and ask questions early on in the project to make sure you don’t get to the stage of building the website and realising there is no content. When content isn’t […]
Digital Strategy Content Marketing