Emileigh is presenting at Confab Central in Minneapolis in June. The World Wide Web is turning 28 this year, which means companies, governments, and schools have had almost three decades to let their content grow out of control. Increasingly, these organisations are asking for help, and they’re turning to content and industry professionals, like you and me, for answers. That means at some point, you may find yourself working on a big, messy, existing website. But content on large websites isn’t the same as content for small sites. Existing content is not the same as new content. So how can content designers be successful, when they’re taking on massive projects? Don’t throw away your tools, but do tweak them President Dwight Eisenhower said, “in preparing for battle, I have found that plans are useless, but planning is indispensable.” Figuring out the shape of existing content is crucial for project […]
Digital Strategy Content Marketing