Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and there is no magic formula to success. Ecommerce is a trillion-dollar industry. In the United States alone, online sales are expected to reach $523 billion by 2020 . This could mean a number of things for consumers. For ecommerce business owners, it means that optimizing their online platform needs to be a top priority, if it isn’t already. The problem, however, is that competition is tougher than ever. There is no shortage of online shopping outlets and consumers have no problem bouncing from platform to platform to find the best options. With an infinite number of choices literally at their fingertips, it is essential to go above and beyond to meet the wants and needs of visitors in as many ways as possible. Let […]