But if you’re new to LinkedIn ads, fear not — we’ve put together a step-by-step guide to setting up your first LinkedIn ad campaign. Bookmark this post, and refer to it when you’re ready to get started. How to Run LinkedIn Ad Campaigns 1) Create a New Ad Campaign To start, go to https://www.linkedin.com/ads/ . Once in the ads platform, select "Create Ad." From there, you’ll be taken to your member dashboard, where you’ll be prompted to add billing information to your account, if you haven’t already. Don’t worry — you won’t be charged until your campaign is live, and from there, you’ll be charged periodically for ad clicks and other engagements. On your dashboard — or "Campaign Manager," as it’s formally called — you’ll see a call-to-action (CTA) to create a campaign. Click that button, and you’ll be redirected to a site where you select what kind of […]
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