This five-part series is a guest contribution from Pamela Wilson of Big Brand System . Content marketing works — you know that. It’s one big reason you read ProBlogger! You like the content here and you want to learn more about how to create it yourself. It’s all well and good to talk about how to write content effectively, of course. But at some point, you’ve got to actually do it. Regularly. Content marketing works best when it’s done consistently over time. One single piece of well-written content won’t turn your business around. It’s the act of creating and publishing useful content over time that creates business results. Prospects and customers begin to trust you when you show up and are helpful week after week. You become like a wise friend who’s always there to lend a hand. Which, of course, can seem like an incredibly daunting task and […]
Digital Strategy Content Marketing
