As content marketing—and specifically video marketing—continues to shape the B2B marketing landscape, marketers are beginning to loosen their purse strings to make more room for the new year. A report from PulsePoint and Digiday found that by next year, content marketing, as an industry, will grow by 59 percent from last year. This kind of authentic, real-time marketing is positioning content marketing to outpace search and social budget . Take a look at a few must-haves in our digital marketing budget. Each of these trends are helping us to bolster reporting, close the loop between marketing and sales, prove ROI, and bring human-to-human marketing to the forefront . 1. Video and Live Streams It doesn’t take Chewbacca Mom to show us how important visual storytelling has become. Consumers like to watch video—as many as four times as many consumers prefer to watch a video over reading text . But […]
Digital Strategy Content Marketing
