Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about it too because they’ve bought subscriptions for the men in their lives. Dollar Shave Club is a classic example of startup that blew up—in a good way. What was one of the first signs of their success? A video. A viral video. If you haven’t seen it, you ought to check it out: The company’s launch video, casually titled “Our Blades Are F**king Great,” quickly became a sensation on the web. With punchlines and gags to suit a variety of tastes, the video racked up nearly 5 million views within the first 90 days. The company’s founder, Michael Dubin, had a few aces up his sleeve to help create a professionally cut video. The CEO studied […]
Digital Strategy Content Marketing
