“But I don’t really think about SEO very much anymore.” That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it. “Look, I just create useful content for people. Do that, get it read, get it shared, get links, have good hosting and fast page-load times … and productive search engine results will follow, right? I mean, what else is there to say?” Turns out, plenty. Keyword research is more fundamental to your content marketing strategy than you may think. Also, you may already be making fatal optimization mistakes . Plus, who knew SEO advice could be so … practical ? (Including #8, which will punch you square between the eyes.) I read those articles, rethought my position, and decided to examine exactly how much I actually think about SEO on a post-by-post basis. And, turns out, plenty. (Whether or not I realized it.) It’s easy to forget about the basic steps I’m going to outline below, but they shouldn’t be overlooked. Because the minute I stop doing them is the minute my content starts attracting fewer targeted visitors. Same goes for you. So let’s start at the top, because the first one is by far the most important of the seven — and it will take me the longest to explain. ( Note: I’m going to use my site AssemblyCall.com as an example throughout this post. It’s built on the Rainmaker Platform , which has all of the tools I’m about to mention built right in. And thank goodness, or I’d probably forget about them. StudioPress Sites has all of these tools built in, too.) 1. Be extra intentional about your SEO title tag You don’t have to […]
Digital Strategy Content Marketing
