Social media is ever-changing, evolving, and taking on new roles in the world we live in. That means it’s also changing the way we do business. Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around long enough to have spurred a few misconceptions. We’re here to debunk a couple of these myths. 5 common social media marketing myths 1. You need a lot of followers to be successful on social media Followings are great—it means people like your brand enough to subscribe to your feed and get regular updates. As a marketer, it’s tempting to measure your social media strategy by the size of your audience But keep in mind that just because someone is following you, it doesn’t mean they’re reading everything you post. Followers are a good metric, but an even better one is […]
Digital Strategy Content Marketing
