It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO professional, to write that.) Some SEO purists suggest that website content be optimized at all times. It’s inevitable that someone – or a team – will follow an internal process and think about the content with an everything-SEO mentality. But there are situations when you don’t need to sweat SEO – or can at least scale back the effort. Here are five occasions to consider. 1. You’re writing about a new trend B2B and B2C brands sometimes want to be out front with a new industry phrase – long before it’s widely used. The phrase may not even have any or much detectable search volume. Businesses should write about emerging trends to underscore their expertise and vision and SEO may not be top of […]
Digital Strategy Content Marketing
