You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right? Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers say that determining the success of influencer marketing campaigns will be a top challenge in 2017. So even though the tangible benefits of influencer marketing — follower engagement, driving traffic, and creating more authentic content — seem clear cut, there’s still a lot of progress to be made in making this form of campaign measurable for agencies and marketers. What […]
Digital Strategy Content Marketing
